I like the closer to business process premise .... Following up.
Gartner Report: Mastering Data and Analytics: ‘Table Stakes’ for Digital Business
Executive Summary:
“The transformation to digital business is not incremental.”
The time is now for today’s marketing and analytics leaders to boldly pioneer not just new data-driven strategies, but entirely new data-driven business models. According to Gartner, enterprises not working to develop digital business models and supporting infrastructure today will find themselves functionally behind within three years. ...''
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