Google on how to videos, pitching YouTube, with as always, interesting stats. I remember the family using a 'how to tie a necktie' in the early days of the Web, left a lasting impression.
" ... For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. See how brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' micro-moments. ... "
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