We were proponents of using a 'consumer value equation'. Still relevant, but it has been suggested that there are value drivers that are evolving more rapidly than just cost and need to be tracked. And are likely disruptive. In the CPG Food industry.
" ... The report focuses on the rise of “Evolving value drivers” in consumer food purchases. Can you explain what those value drivers are and why they are on the rise?
Jack Ringquist: Our study shows a pervasive shift in consumer preferences and shopping behavior. Roughly half of surveyed consumers say their purchase decisions are significantly influenced by “Evolving” drivers in addition to the “Traditional” drivers of Taste, Price and Convenience. ... "
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