Video Ads

In Think with Google:  Interesting stats and learnings about the use of video in Ads.    An area we looked at closely.  Google obviously has an interest regarding Youtube.  Our interest was in cart mounted videos.    How does this differ if you use it in-store?  " ... Online video can be much more than an awareness driver. New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV. ... "