In FastCoCreate: Superbowl ads promote science and science process.
" ... What: GE Theater presents a series of digital short films using science to challenge a few longstanding expressions of impossibility.
Who: General Electric
Why We Care: The brand follows up its hit podcast The Message by extending its "GE Theater" banner to include more fun, science and innovation-inspired content that aren't overly branded yet tie into GE perfectly. ... "
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