Making my way through the book below. Martin Lindstrom is a great storyteller, starting with his well known work with LEGO. Before I finish the book, my initial impression is that there is real value here. It can be seen as making sure you include as much real business context in your problem as possible. In my usual world this means including it in your data science, but it can also mean starting with business process analysis, and adding the deep analysis.
Is that Small Data? Simple insight? As long as it produces value, that is good. And getting the business decision makers included, and valued, as soon as possible is a way to get your method understood and delivered. Will have more on this as I proceed. Worth a read. Thoughts?
... Former colleague Martin Lindstrom has a new book out: Small Data: The Tiny Clues That Uncover Huge Trends . ..... Take a look at their pre publicity.
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