Great piece on the long bet, we need to make more of them. Who or what keeps us doing that?
Creating value from long-term bets by Wendell P. Weeks
The argument for corporate longevity is quite simple: achieving something strategic, significant, and sustainable almost always takes time. Longevity is particularly important for innovation because time and sustained investment are needed to solve really tough problems. To understand why, consider an example from the history of my company, Corning.
This story begins in the mid-1960s. Phone carriers were in trouble because their existing copper lines were being strained by the volume of information. Physicists thought optical technology could provide a solution. There were high-powered lasers, but no way to transport the light without major signal loss. .... "
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