CPG Innovation and Complexity

In the WSJ: Have only rarely seen this kind of analysis mentioned externally:

" .... Consumer product companies don't account for the cost and complexity new products add to the supply chain, often for very little return to brands and retailers, according to a report from Terra Technology. New products have increased by 32% since 2010, while overall sales have only grown 4%, and 82% of the new items have since been discontinued, the report said .... Retailers Overlook Supply Chain Impact in Search for Product Innovations Consumer goods sellers press innovation to boost sales, but a new report says the costs and complexity often are neglected .... "