Evan Schuman looks at the magic mirror concept. Good thoughts. An idea that we examined and featured at times in the innovation center for cosmetics marketing. (See Mirror tag below) Including one developed by IDEO. Was difficult to integrate with physical retail. We collaborated with a number of lab experiments in the area. Will it be any different with better integrated virtual reality?
" .... Although the concept has never caught on with shoppers, retailers just can't seem to let go of the magic mirror, in its various incarnations. PayPal tried one variation last year, Bloomingdale's tried a magic mirror the year before that (having already given it a whirl in 2007), and John Lewis did it the year before that. In 2011, it was The New York Times that toyed with a magic mirror, one that would be in your own bathroom and display ads. ... ".
Read the full article before launching a method like this.
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