Finally had a chance to look at the e-commerce sales venture Jet. Heavily promoted. Well constructed. Which makes a particular point of Amazon price comparisons. $50 a year membership, considerable savings claims. Bundling and quantity savings offers.
Initial thought is that it will be difficult to get the critical mass of those that are already on Amazon, who can try Amazon's offerings. A much smaller number will go to Jet for just what it has to offer.
Amazon can adjust prices to be competitive. It also has supply chain scale. See also In Mashable. Which has a good analysis of the effort. Continuing to follow.
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