Loyalty Cards Driving Savings

New looks at changes in loyalty plays.  The number of loyalty plays per household is interesting,

" ... Food retailers look to loyalty card programs to drive sales, particularly as consumers abandon the primary store shopping model. However, the average US household is enrolled in 29 loyalty programs and only actively uses 12 of those programs, according to market researcher Colloquy. Retailers including Hy-Vee, SpartanNash and Whole Foods Market are adding programs and perks to help drive sales and reward return visitors.    .... "