Visualizing Service Design

I like the idea of visualization of design.  Its very natural for most people to think this way.  Add it to a presentation and you will capture their attention.  And applying it to services?  In a presentation today I tried to outline how services could be connected to data rich processes.  Would have been valuable to have a visualization to portray what I was talking about.   How many standards needs to be included to make the recognition swift and universal?