Gamification Is Individual

Interesting thoughts.   "   ... A recent article by the IT specialist website Lifehacker Australia describes the most common pitfall of gamification; businesses often assume that gamification will instantly improve their business as if it’s a magic elixir. The article explains that while gamification can be very effective, it must be integrated in the right way, typically with a focus on the individual: “The big failing? Most projects focus too hard on achieving a specific corporate goal and neglect the objectives of the actual players, whether those are staff or customers. People don’t play games to reward others; they play for their own enjoyment. If you want a gamification project to succeed, you have to recognize that. This is why gamification by individuals often works better than gamification at a corporate level.” .. "