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Thursday, May 09, 2013

Optimizing Packaging

In CGT, an overview of the characteristics that make a difference in packaging.   From Manufacturing to Supply Chain to Shelf.   " ... With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.... "

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