Pepsi's Touch Tower

Touch Tower, which  appears to be Pepsi's response to Coke's Freestyle machines, which now seem to be common but not universal.  Coke says there are about 7000 of these in place and are meant to drive demand. We saw the Coke version in its early forms.    From a supply chain perspective, this introduces the concept of  late stage differentiation.  It also has the potential for gathering new kinds of point of sale information about consumer choice.   More in AdAge.  It is unclear if the images shown are final designs.   And in WSJ.