Marketers and Gaming

In Fast Company: What Marketers can learn from Gaming.  An interesting take that should be developed further.  " ... Now marketers are discovering the “power of play” to boost customer interaction. In April 2010, games developer Halfbrick Studios released a mobile game app called Fruit Ninja wherein players swipe their fingers, sword-like, on a touch screen to slice flying apples, oranges, and other fruit. Two years later, the mega-popular game has been downloaded over 400 million times. It’s also one of the top 10 most downloaded iPhone games ever. Every day, over 25 million people in 80 countries enjoy the colorful graphics and addictive gameplay. ... "