A piece by the standards group GS1: GS1 and Open Mobile Alliance team up to bring intelligent bar code scanning to mobile devices ...
GS1 and Open Mobile Alliance (OMA) are collaborating to enable bar code scanning features built directly into mobile devices. This will make it easier for application developers to allow their apps to scan and link to trusted content.
"Our consumers are increasingly using mobile devices to research and purchase products. This new specification will allow more consumers to access accurate and trusted product information to help them with their daily lives", said John Phillips, SVP Customer Supply Chain and Logistics at PepsiCo. .... Full press release.
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