Overlapping Experimental Infrastructure

In the innovation centers we were continually constructing experiments.  Multiple options that would ultimately examine the space occupied by a new product, technology or process.  Once tested in a laboratory setting, the focused experiment could be  shipped to the real world.   It is easy to design these experiments, but not as easy to efficiently and accurately perform them.  Either in a virtual setting, a partially realistic lab, or in a real retail  store.  I was struck by a post in Google Research that overlapped some of our needs for multiple  innovative experiments.  With a pointer to a technical paper.