Neuroscience Impact on Market Research

Excellent Article on Neuroscience Impact on Market Research Industry, via Ron Wright, CEO of Sands's Research.  He writes: " ... Thought you might find this article article of interest.  Millward-Brown (part of Kantar / WPP) works with our competitor, Emsense.  Graham Page of M-B provides an synopsis on the present state of neuromarketing with its rapid growth and extensive influence of market research .... "