Making Work Visible

New book that looks to be of interest.  There seems to have been somewhat less interest in ethonographic research lately after a flurry of interest in the early 00s. 

In Making Work Visible: Ethnographically Grounded Case Studies of Work Practice (Cambridge University Press, April 2011), Peggy Szymanski and co-editor Jack Whalen share how “ethnography” engagements are conducted, and how findings from these studies can lead to business impact. By applying naturalistic observation in different contexts to understand what people actually do – as opposed to only what they say they do – ethnography makes the unknown known, makes the tacit explicit, and reveals insights that would not otherwise be revealed. The embedding of social scientists in technology companies (often referred to as corporate ethnography) was pioneered at PARC in the 1970s, and has evolved here and elsewhere since. Drawing on contributions from PARC, Xerox, and other researchers throughout the world, this book demonstrates how ethnography can improve technology design and help develop better ways of working. The book focuses on case studies in production, office, home, and retail settings – including the critical “customer front.”