My former employer, Procter & Gamble is seeking to extend its reach to many new consumers in all parts of the world. This direction has been evolving for a number of years. We took our retail experiments beyond the North American and European mega marts a decade ago. The bodega and small Indian street market were early targets of better understanding of the shopper. Now the evolution continues:
" .. P&G's future is in the tangle of makeshift stalls at Oke-Aje market, 5,000 miles from the company's trademark twin towers in downtown Cincinnati ... Women in red and gold dresses haggle over prices for mackerel, cashews and Procter & Gamble diapers and laundry soap. Men just off jobs at auto shops trade a few naira for a single P&G-made razor or a handful of P&G-made throat drops.... "
The linked to article contains much more detail, pictures and a special report.
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