Gamification of Social Media

Scott Monty, the head of social media for Ford Motor Company, discusses the gamification of social media.  Gamification of business processes is a favorite topic of mine, which we experimented with in the enterprise.  Again I recommend Reeves's and Leighton's book:  Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete,  for an introduction to the concept.