Sunday, December 05, 2010
iMotions Eyetracking Tool
A video on the IMotions eyetracking tool. More at their site. " ... To gain a new level of consumer insights to know how your customers perceive, behave and interact with your visual communication, products, interfaces, advertisement etc... to measure and increase your ROI ... " . I have not seen their software applied as yet. Eyetracking is becoming an increasingly used approach to understand how people react to stimuli.
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