Some interesting points on the changes in market research and how neuroscience will effect the industry:
Market Research Industry Continues Transformation as Business World Searches for Consumer-Centric Focus and Insight on the Subconscious Drivers of Behavior
PORTSMOUTH, NH--(Marketwire - December 14, 2010) - Noted Behavioral Scientist Aaron Reid, Ph.D., founder of Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands ... "
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