IMotions

Was brought back to my attention.  Biometrics typically need multiple dimensions and laboratory style data handling environments.

Scalable Biometric Research Solutions
Since 2005 iMotions has developed our software platform that lets researchers integrate best-in-class biosensors, eye tracking, facial expression analysis, EEG, GSR, EMG, ECG and Surveys in one unified software platform. .... " 

Automating Multiple Streams of Biometric Analysis

I see that iMotions is out with a method that can analytically combine eye tracking, facial expression, ECG and more.   Have not used their devices and methods, but combining streams of data would be interesting.  This is analogous to ensemble methods in analytics.  Does this further need a cognitive, in a true sense, method to combine results?    More here.

Wireless Bio-sensors and Eye Tracking

Have seen this demonstrated in-store before ....  another example.   Particularly useful in understanding in-store applications that look at products in shelf context.    " ... iMotions and ASL announce the integration of live streaming of wireless biosensors in combination with eye tracking | Eye Tracking Software and Solutions - iMotion ... " 

Combining Bio Sensor Tools

It makes sense to think of using multiple bio sensors and combining their capabilities,  which is what these firms have done, worth a look.  " ... Facial expression analysis specialist Emotient and eye tracking software solutions firm iMotions have teamed up to create a platform that combines their key offerings, along with EEG and GSR technologies. ... "   Have not looked at this in any detail as yet.

Eye Tracking for Marketing Research

The enterprise spent many years experimenting with eyetracking methods.  An early form of neuromarketing that originated in psychology departments.  I am starting to review some of the vendors that are out there integrating technology, marketing and analytics.  Here is one example, from IMotions.  They write:  " ...   This video showcases iMotions' eye tracking platform for market and neuromarketing research. You can revolutionize your market research by pre-testing your communication material with eye tracking before they hit the market and gain insights to choose the marketing campaigns with the largest and most effective ROI. FMCG corporations can greatly benefit from eye tracking in combination with external bio-sensors such as EEG and GRS by knowing how their packaging, print ads, Tv ads and point of sale material will perform with the consumer. ...  " 

iMotions Eyetracking Tool

A video on the IMotions eyetracking tool.  More at their site.  " ... To gain a new level of consumer insights to know how your customers perceive, behave and interact with your visual communication, products, interfaces, advertisement etc... to measure and increase your ROI ... " .   I have not seen their software applied as yet.  Eyetracking is becoming an increasingly used approach to understand how people react to stimuli.