Does Analytics Need a Soul?

Article in SASCOM. " ... “We need a “soul” to make analytics successful. We recognize that a culture change is needed to move decision making from an art to a science, but we need the right balance of art and science. Our business will not be run by a computer – we need people with a feel for intuitive decision making that understands the business, but we need to give them tools to better inform their decision making process. How do we evolve this decision making process?” ....   Good conversation about the difficulty of automating decisions in the real world.