Dole and Price Chopper Use QR

There has been much in the news lately about the use of QR codes in Grocery.  In this latest example, covered briefly in Supermarket News, Dole and Price Chopper are using the code for a holiday promotion.  " ... The code appears in a Facebook advertisement that offers free recipes and a chance to win a $500 gift card. Shoppers who are unable to scan QR codes can send text messages to participate ... " .  Note the inclusion of an alternate redemption method  with texting.  I don't have a number, but I believe the percentage of shoppers who have scanning capabilities, and know how to use them, is still low.