A short Phil Lempert article: QR Codes as a Magnet for Tech Savvy Shoppers with some excellent examples:
"Supermarkets will soon have a potentially powerful way to merchandise with relevancy to tech-savvy shoppers - think Millennials, Generation X and up the age scale. By using technology to instantly share more information about products than appear on their packages, retailers could build credibility helping shoppers make better-informed purchase decisions. Retailers will not only earn the trust of such deliberate shoppers, but they'll help bring categories to life in new ways - all by showcasing Quick Response (QR) codes on product packages and shelf tags ... "
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