Trends in Shopper Behavior

Progressive Grocer posts on some trends in shopper behavior.   " ... Consumers today want value, are less likely to be loyal to one retailer and expect friendly, educated personal service in an innovative environment, according to a retail study by Leo Burnett. "The recession has forever changed people's mindset about shopping. Retailers must understand the changed role ... to maintain customer loyalty," said a Leo Burnett executive ... " .    Obvious, but the article is worth examining.