Publix and Coupons.com

Well known retail grocery innovator Publix is linking with Coupons.com. A&P is playing too. It seems that more retailers are taking Internet promotion coupons seriously. As it says in the link's comments though, the execution of the idea is not universal. A local independent grocer still has a sign up saying they do not take online coupons due to rampant fraud. There needs to be much more public communication on the subject.