'Checking in' to a Box of Tampax for Charity

In Adage: " ... The CauseWorld App Gives Consumers Something Else to Do With Foursquare, Gowalla and Loopt, Would you check in to a box of Tampax like you'd check in to a bar on Foursquare? How about a jar of Miracle Whip? P&G, Kraft and a Silicon Valley startup are betting you will, well, at least for charity ... '

The idea of 'checking in' with location-aware devices is mostly about defined spaces like retail . Checking-in is what you do with a loyalty card, to indicate your loyalty to a atore. The new idea of linking to a specific item takes this to a different space. Related to the idea of manufacturer oriented loyalty.