L'Oreal Advances With Mobile

In Consumer Goods Technology. A good interview ... requires registration.

L'Oreal Case Study: Advancing Mobile Technology in the Field
CGT Executive Editor Kara Romanow talks with Kelly Malone, Vice President at Spring Wireless, and discusses how L'Oreal leveraged technology in implementing a new field solution, impacting business processes in the areas of mobile sales force automation solution; a trade promotion management and marketing budget management solution, and a merchandising solution for retail execution. The implementation resulted in a 20% increase in productivity; higher order prices and reduced stock-outs... Listen (requires registration)