Avoiding the Hype Virus

Most readers of this blog are early adopters of technology. In the past we would have had to go to a computer store or mail order something to try it out. Now within a minute or so I can try most anything and have it operating on laptop or smartphone. So how can we choose what makes sense to even try? Alexandra Samuel at Voices - HarvardBusiness.org gives a good set of guidelines for what makes sense, she has developed these for an upcoming high tech conference, but they apply anywhere. Are they common sense? Yes, but it is worth ticking through these when a new 'opportunity' reveals itself.