Google Searches in Local Shelf Inventory

In StorefrontBacktalk:

" ... The capability for a search engine to have a current and comprehensive list of products (SKU and sub-SKU) for every retailer in a given geography has huge potential to reshape E-Commerce. If nothing else, it could be some very good news for the smallest of retailers today, which hardly ever see any search engine revenue ... Last Thursday Google made a major—albeit extremely preliminary—move into local inventory search through a deal with a handful of major chains: Best Buy, Sears, Williams Sonoma, Pottery Barn and the Vitamin Shoppe...