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Friday, March 12, 2010

BART Examines the Use of Augmented Reality

I have done some examining of the Junaio package here recently, which permits the overlay of information on top of 3D reality representations on smart phones. Lisa Murphy just sent me a note which announces Junaio's partnership with the Bay Area Rapid Transit agency (BART). It is meant ...

' ... to visualize transit data using augmented reality. BART is one of the 1st transit agencies in the nation to use augmented reality to integrate station locations and estimated arrival times in a digital display of information in the real world ... ' . Some examples of visuals from the BART channel at the right.

Here is the press release for the effort, also a video clip, which does a good job of explaining the concept. The IPhone Junaio application can be downloaded from ITunes.

Overall a very good place to experiment with augmented reality. What is more 'real' than transit information? And what could use better information augmentation to make it easier to use? I look forward to following this and seeing how the average consumer of transportation services will react to this. Plus, once they use it for these most obvious applications, why couldn't they use it for many others? I have some ideas.

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