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Tuesday, December 01, 2009

Suggesting Alternative Spending

Not surprising, but some ot the details are interesting:

Suggesting Alternative Ways to Spend Affects Consumers' Purchase Decisions
' ... It’s a scene that plays out in stores every day: a customer standing in front of a product display, frozen in indecision, trying to decide what to buy among the various options. As a study published in the December issue of the Journal of Consumer Research explains, whether the customer is weighing flat screen TVs or pairs of sunglasses, his choice can be swayed not by calling attention to details like product features, but to something he is not likely thinking about in the moment of decision — other ways he could spend his money ... '

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