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Thursday, December 17, 2009

Kroger Links Loyalty to Wireless Minutes

Retailers are starting to do more clever things with loyalty programs:

' ... The Kroger Co. is rolling out what it says is a first-of-its-kind loyalty program that rewards frequent shoppers with free wireless service using its proprietary branded wireless phone service, i-wireless. The “Free Minutes” rewards program enables customers to earn free airtime on their i-wireless phones when they purchase groceries in more than 2,200 Kroger-owned stores nationwide ... '
Related, the test that linked P&G e-coupons to Kroger loyalty cards has been ended. ' ... P&G and Kroger first tried out digital coupons two years ago. Kroger also has teamed with AOL's Shortcuts, Cellfire and P&G rival Unilever on digital coupons and said it's talking with other potential partners ... '

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