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Tuesday, December 29, 2009

Stronger Mobile Component to Online

In Adage, a short article on where digital marketing is heading. No doubt that smart phones will take a larger bite out of stationary online. ' ... According to the Mobile Marketing Association, total U.S. spend on mobile marketing will grow from $1.7 billion this year to $2.16 billion in 2010. Google's $750 million purchase of mobile ad network Admob reinforces that 2010 will be a significant year for mobile. We expect to see more consolidation in the mobile space ... '

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