On-Line Retailers and Neuromarketing

An NYT article on the use of NM concepts in online retailing. Includes quotes from Martin Lindstrom:

“At a retail store you have to pick up the item, put it in the cart, take it to the register, take out your card, and put it through the scanner to make your purchase,” Mr. Lindstrom said. “But online you don’t have all those road blocks. You just click three times.” ... An increasing number of retailers, marketers and ad agencies are using elements of neuromarketing techniques—developed from brain research—to make those clicks more likely