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Tuesday, December 08, 2009

First Time Scents

In Neuromarketing: On the memorability of first time scents, as opposed to the well-known Proustian remembrances. We did much innovation in the area of understanding of how scent interacted with shoppers in retail contexts. It is a powerful tool, but also the most difficult of the senses to control in retail spaces. Previously on this topic.

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