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Wednesday, September 24, 2008

Tesco and Customer Loyalty

A colleague points to the book: Scoring Points: How Tesco Continues to Win Customer Loyalty, by Clive Humby, Terry Hunt and Tim Phillips. You may recognize one of the authors as a founder of consumer analytics vendor Dunn-Humby. Have not read but he Amazon link has a look-inside-the-book link. Also, the book's Web site.

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