In some new ads: " ... a departure from the brand's 50-year creative history, ads airing this fall show Mr. Clean—who formerly took a hands-off approach—scrubbing away dirt from stoves, countertops and floors with the brand's Magic Eraser cleaning product. A 30-second TV ad running through December opens with Mr. Clean cleaning alongside a busy mom. Tagline: "Why reach for a spray? Erase it away with the Mr. Clean Magic Eraser."... 'True, the 50 year old icon has spent his entire life standing behind a housewife supporting her by folding his arms. Few will remember it, but for a short time in the early 90s he spoke, giving cleaning advice. His first words were chosen in a contest. Then shortly afterward he became mute again with no explanation. At least now he works.
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