Work underway that sees devices communicating with the shelf, a particular interest of mine. The article provides some interesting details, the device is strictly a prototype. The idea of a shopping assistant is an old one. Most solutions in test today are too complex, and require considerable and expensive infrastructure investments. Few consumers want to deal with them. The only plus here is that the idea could be integrated with a personal cellphone, eliminating some of the complexity. The picture shows a device very similar to one we saw from IBM in 2001. See previous posts on
the simpler Modstream and
more complex MediaCart.
Prototype Mobile Shopping Assistant Uses RFID to Tip 'n Tell
To access product information, consumers and sales associates can bring an RFID-enabled PDA or cell phone near an item, then tap the device's screen to request additional information .... "
Work underway that sees devices communicating with the shelf, a particular interest of mine. The article provides some interesting details, the device is strictly a prototype. The idea of a shopping assistant is an old one. Most solutions in test today are too complex, and require considerable and expensive infrastructure investments. Few consumers want to deal with them. The only plus here is that the idea could be integrated with a personal cellphone, eliminating some of the complexity. The picture shows a device very similar to one we saw from IBM in 2001. See previous posts on the simpler Modstream and more complex MediaCart.
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