Nielsen Behavior Tracking and Prototype Store

A good descriptive overview of behavioral tracking in stores by Nielsen. See a previous post about the project called Prism. Also mentioned, Nielsen's use of a test store facility, similar to other immersive innovation centers I have known:

" ... Nielsen has built a secretive 3,000-square-foot prototype grocery store inside its Oldsmar data center, complete with grocery aisles, checkout lanes, shopping carts and thousands of dollars in products. (The site is closed to all but a half-dozen Nielsen employees.) Boxes of Tide detergent, cartons of Folgers coffee and rows of cereal boxes pack the model store so technicians can mimic shopping to see if Nielsen's array of sensors can secretly track people as they shop ... "