Advertisements in the Car

Steve Rubel of Edelman, suggests in an AdAge article, that the next frontier for ads is in the car. GPS navigator systems are already putting up fast food logos on maps, so why not take another step beyond that? Have had a GPS for months now, and it is already distracting. Intrusive indeed, but likely inevitable. His first paragraph says a mouthful: " ... If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming to your car in a big way -- and not just to the front seat either ... ". Please no.