Fewer People Using Home Pages

Not unexpectedly in my view, a BBC article suggests that consumer behavior on the web, driven by the use of search, is changing radically. The article includes some other interesting results.

" ... There has also been a big change in the way that people get to the places where they can complete pressing tasks, he said. In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there ... "