Making the Web More Social

From Knowledge@Wharton, a podcast and transcript:

Google's Joe Kraus on How to Make the Web More Social
Joe Kraus, director of product management at Google, believes every killer app on the web -- instant messaging, e-mail, blogging, photo-sharing -- has succeeded because it helps people connect with one another. For Kraus, this means the Internet has an inherently social character, but it can be enhanced further. Wharton legal studies professor Kevin Werbach spoke with Kraus recently about the socialization of the Internet. Kraus will speak about social computing at the Supernova conference in San Francisco on June 16.... "