Have followed this basic idea for years, and experimented with a number of implementations in lab and real environments. This space is littered with a half dozen attempts at this same idea. This seems to be better thought-through than many. More.
Microsoft to help food companies run video ads on grocery carts
SEATTLE (AP) -- Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line. Microsoft's acquisition of aQuantive, an online advertising company, last year for $6 billion shored up the company's capacity to serve video ads onto these grocery cart screens ... The system also uses radio-frequency identification to sense where the shopper's cart is in the store. The RFID data can help ShopRite and food makers understand shopping patterns, and the technology can also be used to send certain advertisements to people at certain points -- an ad for 50 cents off Oreos, for example, when a shopper enters the cookie aisle. Microsoft said it is still working on how it will present commercials and coupons.... "
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