"Brandcaster" program aims to make coupons count
Coupons Inc. is launching a system called "Brandcaster" that will display coupon offers based on contextual relevance with the Web page the user is browsing. The concept is similar to Google's AdSense program, and the company hopes the technology will encourage people to use coupons found online.... "
Monday, June 02, 2008
Brandcasting Coupons
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