Google and Shopify in Retailwire by Matthew Stern
Google is making it easier for retailers and brands to get their ads out on some of the media giant’s most popular platforms, and it’s using Shopify to do it.
Google is rolling out a suite of tools that allow retailers to buy ads directly through Shopify and display them in places like Google’s search interface, Google Maps and YouTube, according to Bloomberg. The main tool is replacing the need to set up and track individual ad campaigns on each Google service. Other commerce-related tools Google is launching include one that enhances the keyword relevance of brands’ ads and increases click-throughs and a tool meant to push foot traffic to stores via online ads. ... "
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